Service Designer | Design Strategist | Researcher

Turning human insight
into strategic action.

I help organizations understand the people they serve, then build the experiences, processes, and structures that actually work for them.

7 years experience · Stanford lecturer
About me →
Lauren Pittock
Selected Work
Service Design Research Retail Banking

How might we improve in-branch experiences?

Redesigning the banker-client relationship across 900+ branches. From service blueprint to network-wide rollout.

+2.52 NPS +10% scheduled appointments
Project Lead · Service Designer →
B2B Research Program Design Aviation

How might we win with small businesses?

Deep ethnographic research with 20 CEOs and CFOs leading to a loyalty program concept projecting $337M in new revenue.

$337M projected revenue 4,000 projected new partnerships
Project Lead →
Research Product Strategy Healthcare

How might we engage people with diabetes?

Ethnographic research led to a strategic reframe and a new wellness app concept targeting a market 50x larger.

~300M new potential customers Market strategy pivot
Senior Strategist →